Voice - finding and using your specific voice in everything you do.

Audience - building and defining the right audience for who you are and what you do.

Site - setting up your home base (domain, hosting, theme).

List - connecting and engaging with your audience through consistent connection.

Content - becoming a reader of your audience’s mind (in a non-creepy way) to give them so much value they almost burst.

What you’ll leave this course with:

• A clearer focus and purpose to how you show up online and off.
• A more defined audience (and who you no longer need to focus on).
• A defined toolset for: your website, your list and your content strategy.
• A sore face from laughing at how hilarious Paul and Jason are (note: subject to having a weird sense of humour about nerdy books and guys named Jared).